April 15, 2015

GameTime Releases Face-to-Face Swing for Adults and Children

GameTime, a leading manufacturer of commercial playground equipment, is proud to announce the release of Expression Swing™, a patent-pending, face-to-face playground swing that allows adults and children to swing together. Research shows that social, mixed-age play provides significant health and cognitive benefits for adults and children, and the Expression Swing is the first product of its kind to promote such intergenerational play.

The design and engineering teams at GameTime sought to create a play activity that allowed adults and children to engage in play together, in a way that is compliant with playground safety standards. “We see a lot of parents pushing young children on a swing, but they have limited interaction with them. When you’re standing behind a swing, you can’t see the expression of joy on your child’s face,” says Tom Norquist, Senior Vice President of Marketing and Product Development at GameTime. “We also see parents sitting on a swing with a child in his or her lap. This does allow an adult to be involved in play, but it’s not compliant with safety standards. We knew we had to find a better way.“

Expression Swing combines an exclusive, ergonomically-designed platform seat for adults and a bucket seat for young children. The seats face each other and are positioned at eye level, so that the adult and child can interact visually and verbally with one another during play. The swing was carefully designed to meet all ASTM and CPSC guidelines for children’s playgrounds. 

During the development of Expression Swing, GameTime studied the research of world-renowned play expert, Dr. Stuart Brown, M.D., the founder of the National Institute for Play and the author of Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul.  Dr. Brown’s research includes the study of “play attunement,” a scientific principle in which the human brain is “stimulated” when parent and child make eye contact during play.

“The Expression Swing is a wonderful design that brings many foundational elements of play, based on good play science into action,” said Dr. Brown. “This swing allows mutual joy-filled eye contact that activates the hard-wired play ‘state’ to spontaneously and vigorously emerge. It allows intergenerational mutual play to occur throughout the life cycle and stimulates cerebra-cerebellar circuits that we know are hugely important for developmental competency.” 

About GameTime

GameTime is a leading manufacturer of commercial playgrounds, custom play spaces and outdoor fitness equipment. Headquartered in Fort Payne, Alabama, and with distribution around the world, GameTime has been dedicated to enriching childhood through play since our founding in 1929. Our products combine play research with thoughtful design to create playgrounds for children of all abilities. We bring together the right corporate, civic and nonprofit partners to build healthy, active communities that make the world a better place for children and families.


Kent Callison
Director of Marketing Communications, GameTime